The Rose is proud to announce that they have been recognized for their outstanding digital marketing efforts in the Third Annual Healthcare Digital Marketing Awards. The Rose won two awards, including a Gold award for their work on the character “Mona the Mammo Queen” and a Silver award for their video “Let’s Talk about Your Breasts.”
The Rose’s “Mona the Mammo Queen” campaign is a creative and engaging way to encourage women to get their mammograms. The character of Mona was developed to speak to younger women, especially those turning 40 and help them feel comfortable about the screening process. The campaign featured Mona on social media, email newsletters and was interviewed for The Rose’s new podcast. The campaign was highly successful in increasing mammogram appointments and encouraging women to take control of their breast health.
The Rose’s video, “Let’s Talk about Your Breasts,” is a powerful and uplifting resource that focuses on partnering with the community to raise awareness about breast health in a positive and inclusive way, across cultures where conversations about the body and health are often silenced.
“We are honored to receive these awards and be recognized for our efforts to empower women to take control of their breast health,” said Dorothy Gibbons, CEO and Co-Founder of The Rose. Using innovative and creative strategies to educate and support women in our community is so important and we are grateful for this recognition..”
The Healthcare Digital Marketing Awards recognizes the best healthcare websites, digital content, electronic communications, mobile media, and social media. Entries were received from nearly 1,000 healthcare and medical institutions across the country. The awards are sponsored by HMR Publications Group and are judged by a national panel of healthcare marketers, creative directors, and marketing and advertising professionals.
To schedule a media interview with any member of The Rose, please contact Ivis Batista at 978-885-7306 or email [email protected]. For more information, or to donate or volunteer, please visit www.therose.org.
About The Rose
Since 1986, The Rose has provided high quality breast healthcare to all women, regardless of their ability to pay. Its mission is to save lives through quality breast health services, advocacy and access to care for all. As a Breast Imaging Center of Excellence, The Rose is led by Fellowship trained physicians and offers advanced digital technology including 3-D tomosynthesis mammography, diagnostic workups, biopsies and its nationally recognized Patient Navigation Program ensures access to treatment and a continuum of care for all women. As a major part of Southeast Texas’ Healthcare Safety Net, The Rose is a strong advocate for quality breast healthcare and access to care. The Rose provides direct medical services to 40,000 insured and uninsured patients annually. Two Houston-based comprehensive Diagnostic Centers and Mobile Mammography Coaches provide services to women throughout 43 counties in Southeast Texas.
