Recently, Jenny Holzaepfel, a member of The Rose’s operations staff, spoke to the Fort Bend Society of Latinas and received their check to go toward screenings for uninsured women.
With no prior awareness of the new campaign to “creatively celebrate life and health” Fort Bend Society of Latinas (FBSL) became a perfect example of what the nonprofit breast healthorganization means when it encourages the community to think “Me2.”
FBSL is a social group made up of Latina women within the Fort Bend Community who enjoy regular meetings at which they collect money and give it to a local charity that serves their area.
Me2 is an awareness campaign that The Rose launched to emphasize that women should think “me too” when it comes to prioritizing their personal health. The campaign also includes the reminder that insured women who think “me plus two” — inviting two friends to join them for annual mammograms — provide the needed 3 to 1 ration that will cover the cost of one uninsured woman who makes her appointment at The Rose. And finally, “me to the second power” is the impact groups like FBSL and other community organizations, churches, schools, and businesses can have as they fundraise for The Rose and multiply outreach in the community.
The FBSL gift was particularly noteworthy as Hispanics are one of the largest populations
served by The Rose. Last year 118 Hispanic women were diagnosed with breast cancer either through one of the two facilities or the mobile fleet. According to the Centers for Disease Control and Prevention, breast cancer is the leading cause of cancer death among Hispanic women, followed by lung and collorectal cancers.
To learn more about The Rose’s Me2 campaign, click here.
